E-E-A-T is Google's shorthand for the qualities it wants to reward: Experience, Expertise, Authoritativeness and Trust. You don't need to be a big brand to show them. Here is what each one means in practice.
Experience: show you've done it
Use real photos of your team and work, mention specific projects and explain your process. Details only an insider would know make content believable.
Expertise: show who is behind the content
Add author names and short bios. List certifications, years in business and the qualifications that matter to customers.
Authoritativeness: get others to vouch for you
Reviews, press mentions, awards, partnerships and links from respected sites all tell Google that others trust you.
Trust: make it easy to feel safe
Display contact details clearly, keep policies up to date, use HTTPS and respond to reviews professionally.
Quick wins for this month
- Update your About page with your real story and team.
- Ask five happy customers for a Google review.
- Add an author bio to every blog post.
- Remove or refresh outdated pages.
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